About Me
Digital Marketing Specialist and Marketing Strategist with 5 years of experience in creating and executing comprehensive digital strategies. Expert in SEO, SEM, social media management, data analysis, and media planning. Skilled in strategic planning, milestone scheduling, and campaign optimization across various digital channels. Proven ability to maximize ROI and KPIs, designing effective strategies aligned with business objectives.
Languages
Education
Master Digital Marketing & AI
University INESDI, Madrid, Spain
Certifications
PSM I (Scrum Master) – Scrum.org (September 2024)
Work Experience
Urban Vibes Madrid
Developed and managed the monthly media plan, ensuring alignment of digital strategies with sales objectives and participation in tourism events.
Created content for Instagram profiles, achieving a 30% increase in engagement through strategic publication scheduling.
Optimized WordPress website, increasing traffic by 35% and improving visibility of tours and weekly events.
Produced and edited promotional videos that increased social media interaction and strengthened brand presence.
Strategic planning for event promotion across multiple digital channels, including social media, email marketing, and online advertising.
Agencia Brandana
Designed and executed media plans for multichannel advertising campaigns, ensuring effective scheduling and optimal resource allocation.
Planned and executed advertising campaigns on Google Ads, achieving a 20% increase in ROI.
Managed campaigns on Facebook Ads and Instagram Ads (Meta), optimizing targeting strategies to improve reach and engagement KPIs.
Implemented retargeting strategies that increased conversions by 25%.
Created detailed performance reports and data analysis with Google Analytics to inform strategic decisions.
Competitive analysis and SWOT development to identify improvement opportunities and guide market strategies.
Startups Tec de Monterrey
Created and executed media plans and marketing strategies to position emerging startups.
Developed strategic content and publication scheduling to increase visibility of emerging products.
Designed optimized landing pages for lead capture and generation of business opportunities using WordPress.
Mally
Managed social media (Facebook and Instagram) to increase reach and engagement with the target audience, achieving a 25% increase in engagement.
Created visual and advertising content, including graphic designs and promotional videos, to highlight weekly events and venue promotions.
Planned and scheduled strategic publications aligned with advertising campaigns, maximizing attendance at events.
Implemented digital advertising strategies to attract new customers and build loyalty with the existing audience.
Strategic Digital Solutions
Customized marketing strategies that drive growth, engagement, and measurable results for your business
Data-Driven SEO
Boost your search rankings with advanced SEO strategies powered by AI analytics and competitive insights.
Performance Analytics
Transform raw data into actionable insights with comprehensive analytics and AI-powered performance tracking.
Strategic Social Media
Captivate your audience with targeted social campaigns optimized by AI for maximum engagement and conversion.
Conversion-Focused Content
Create compelling, strategic content that resonates with your audience and drives measurable business results.
AI-Powered Automation
Implement intelligent chatbots and marketing automation to enhance customer experience and generate leads 24/7.
Personalized Email Campaigns
Deliver high-converting email campaigns with AI-driven segmentation, personalization, and optimization.
Technical Skills
Results That Speak
Discover how my strategic approach has transformed brands and delivered exceptional ROI
Success Stories
See what clients say about the transformative impact of our collaboration
"We went from shouting discounts on the street to geo-targeted Instagram Stories. Now our trucks sell out before noon. Pablo gets street business."
Raúl Méndez
Madrid Food Trucks Union
"Worked with him on 12+ campaigns. His secret? Ruthless prioritization. He’d kill a ‘good’ idea to make space for a game-changer. Annoying… until the results came in."
Lucía Vega
Content Strategist (Former Colleague)
"He speaks ‘metric’ but thinks ‘human’. Our AI churn model? Pablo insisted on adding a customer empathy layer. Reduced cancellations by 18%."
Ander Goiko
Data Analyst (Project Partner)
"Most clients want hashtags and emojis. Pablo asked for ‘the vibe of a vinyl record intro’. Finally, creative briefs that don’t put me to sleep."
Nora Besalú
Freelance Copywriter
Let's Create Something Amazing
Ready to transform your digital strategy and achieve measurable growth? Let's talk.
Contact Information
Fill out the form or contact me directly using the information below.
